PSA Campaign
Create a series of three, professional quality, print ad posters that could be used in a Public Service Announcement (PSA) print campaign. These posters will promote an important issue:
CHILDHOOD OBESITY
I decided to approach the problem from a childish perspective, giving more confidence than fear.
The project has the mission to share the importance of giving "True Love" to our children.
The vision also catches the attention of children, with vibrant color, fun, and a clear message.
The project has the mission to share the importance of giving "True Love" to our children.
The vision also catches the attention of children, with vibrant color, fun, and a clear message.
To make this poster I used InDesign as a final program. Photoshop to edit the images and give them the right effect, and also to edit the mockups.
In these designs, I tried to use the Visual Hierarchy as a principal technique. I want to guide the eye to the most important word parts: "Preventing", the "important" topic (Fruit, fun, pillow), and "child obesity.
AD CAMPAING